More chatter on the multicultural vs general market agency battles
March 13th, 2009
Posted by Jose Villa
AgencySpy has an interesting (and somewhat graphic for all the kids at home) take on the AdAge piece by Alberto Ferrer I referred to in my last post.
As I was reading this piece, I was particularly happy to see someone finally address the opportunity / missed opportunity to take on digital by multicultural shops. According to the author “There are battlegrounds where the multicultural shops could be gaining ground – experiential and digital. These fields require a heavy expertise and a “boots on the ground” sort of approach. However, no one seems to making a motion to own these two spaces.”
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