AgencySpy has an interesting (and somewhat graphic for all the kids at home) take on the AdAge piece by Alberto Ferrer I referred to in my last post.

As I was reading this piece, I was particularly happy to see someone finally address the opportunity / missed opportunity to take on digital by multicultural shops. According to the author “There are battlegrounds where the multicultural shops could be gaining ground – experiential and digital. These fields require a heavy expertise and a “boots on the ground” sort of approach. However, no one seems to making a motion to own these two spaces.”

AMEN!

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