Targeting Over a Million Spanish Speakers on Facebook
March 11th, 2009
Posted by Danny Allen
Facebook today announced a number of new ad targeting features it has added to its online advertising capabilities. Among them is the ability to target someone by their primary language.
Many of you have told us you would like to target users by the primary language they speak. Now you can. For instance if you would like to target Spanish speaking users in the United States, simply type in “spanish” into the targeting box labeled: Languages. If no other targeting filters are chosen, you’ll see there are over 1 million people who match your “Spanish speakers in the U.S.” target audience.
Targeting by language is pretty cool, but the most interesting part of that is that as of this morning there are 1,081,820 people who have Spanish as the primary language on their Facebook profiles!
Combined with Facebook’s age and geotargeting features, you can now, for example, target your ads to reach only Spanish-speaking Facebook users who are between the ages of 18-25 and live within 25 miles of Dallas. Multicultural marketers need to keep up with the rapid changes in new media, because there are an ever-increasing number of ways to reach your audience, and if you’re not using them, someone else will.
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