It’s not just brand marketers who have to reach out to multicultural markets. Politicians and political parties also need to be aware of the growing power and presence of Hispanic and other multicultural voters.

A major Republican strategist put it this way:

[A]t the end of the day here’s the one statistic we all got to remember: the country’s changing. Ronald Reagan won in 1980 with 51 percent of the vote. We all worship Ronald Reagan. But if that election had been held with the current demographics of America today, Ronald Reagan would’ve gotten 47 percent of the vote… The math is changing. Anglo vote’s 74 percent now, not 89. And if we don’t modernize conservatism, we’re going to have a party of 25 percent of the vote going to Limbaugh rallies, enjoying every, every applause line, ripping the furniture up. We’re going to be in permanent minority status.

Mike Murphy
Meet the Press
March 1, 2009

In 21st Century America, whether you’re a political party, the Great Communicator, or a major brand, you can’t win without reaching multicultural audiences.

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