And just like that, YouTube fights back against Hulu’s monopoly on premium online video content ($):

Google Inc.’s YouTube and Universal Music Group are discussing a significant partnership under which YouTube would provide technology and ad sales support to help distribute Universal’s video content to other Web sites, said people familiar.

The plan would entail YouTube’s building a new hub for music videos, people familiar with the matter say, in order to sell more, higher-priced ads against the popular content.

This news makes the last part of my post from yesterday seem terribly clever, but I won’t kid myself, it was bound to happen.

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