March « 2009 « Think Multicultural

Another Hispanic agency loses a media account

Tuesday, March 31st, 2009

I was just reading how Vidal Partnership just lost the media planning and buying portion of the Sprint Hispanic account to Mindshare Multicultural.
This comes about a year and half after they lost the Heineken media planning and buying chores to MediaVest.
The trend to consolidate Hispanic media duties at specialist media shops is continuing unabated.
Not [...]

Posted in advertising, hispanic, media, multicultural | No Comments »

Where’s Juliette? How Google and Facebook aren’t local enough yet.

Tuesday, March 24th, 2009

My niece’s cat, Juliette, went missing this past weekend. I wanted to help, but my niece (and presumably the cat) were in Austin, and I live in Washington DC.
So I did what any new media geek would do, I started an online ad campaign.

From Lost Cat in Austin

First , I put [...]

Posted in Facebook, Search Engine Marketing, advertising, interactive, marketing, media, non-sequitur, online, technology | No Comments »

Is This Why Mobile Marketing Companies Missed the Boat?

Tuesday, March 17th, 2009

This is a curious thought from Tribble:
“Yes .. the point is that there is no need for mobile marketingâ€¦ mobile progressed to the point where its just marketingâ€¦ “
Have cell phones evolved into mobile devices to the point that mobile marketing is not something separate, but rather just part of a broader interactive marketing approach? [...]

Posted in advertising, interactive, marketing, mobile | No Comments »

Selling Online? Reach Out to the Asian Market

Monday, March 16th, 2009

eMarketer had a report recently on “The Dwindling Digital Divide.” The article focused on how African-Americans are increasingly going online.
However, what I found was interesting was the huge amount by which Asian-Americans over-index in online shopping and buying. Seventy percent of Asian-Americans say they shop online, as compared to fifty-six percent of [...]

Posted in asian, e-commerce, online, research | No Comments »

More chatter on the multicultural vs general market agency battles

Friday, March 13th, 2009

AgencySpy has an interesting (and somewhat graphic for all the kids at home) take on the AdAge piece by Alberto Ferrer I referred to in my last post.
As I was reading this piece, I was particularly happy to see someone finally address the opportunity / missed opportunity to take on digital by multicultural shops. According [...]

Posted in advertising, african american, asian, events, hispanic, interactive, marketing, multicultural, online, urban | No Comments »