Archive for February, 2009
Hispanics are watching video online!
Thursday, February 12th, 2009
If there’s any doubt about Hispanics being online and watching video, check out this piece by AdAge on the popularity of pirated Univision video content on YouTube.
According to TubeMogul, Univision is the most pirated network on YouTube, drawing 586 million views for mostly telenovela clips.
Ironically, I was just interviewed yesterday about the viability of long-form [...]
Ipsos Hispanic Research: It’s no longer about whether Hispanics are online…
Wednesday, February 11th, 2009
Last week Ipsos, a leading survey-based market research company, released the results of a survey they completed looking into U.S. Hispanic Internet penetration and behavior.
According to Ipsos, 63% of Hispanics living in the U.S. have access to the Internet. A couple of interesting notes on that statistic:
– This includes all Hispanics, not just Spanish [...]
The Multicultural Social Media Agency of Record
Monday, February 9th, 2009
If you’ve worked in multicultural marketing at any point in your professional life, you undoubtedly heard some reference to what makes multicultural audiences different from their general market counterparts. One point of difference I have heard over and over, in various forms and variations, for audiences as diverse as Hispanics, African-Americans, and even Asian Americans, [...]
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Social Networking Hits Critical Mass in Latin America
Wednesday, February 4th, 2009
You might have seen some interesting data put out last week by eMarketer on Social Networking penetration in Latin America, and year-over-year growth.
Overall, Social Networking penetration among Internet users has grown from 78% in September 2007 to 87% in September 2008.
While this may seem like only an marginally relevant statistic to U.S. marketers, it [...]
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