In a follow up to my post on Twitter, I just saw a terrific illustration of my point.

My point, again, is that Web 2.0 does not make you creative. Web 2.0 is just a bunch of tools that allows you to broadcast your creativity quickly and effectively. For example, this is a simple, effective, and hilarious idea:

News: Hey, Josh Freese Has To Eat, Too (click through to see it)

It was so interesting, I went to see his website, and thought about buying his record (I still might).

It didn’t take Web 2.0 to come up with that idea. It didn’t require Web 2.0 for the idea to get out. He apparently did an old fashioned press release, so I probably would have read about it eventually. However, I did find out about it through Web 2.0 – I read about it on the NPR AllSongs blog using a RSS reader.

I skim about 300 posts a day on my RSS reader. I can only imagine how much music news and information the AllSongs guys go through in a day. Between us, that’s a flood of information. However, Josh Freese did something that was clever and interesting, so the AllSongs guys used Web 2.0 to post it to their blog and I used Web 2.0 to access it on my RSS reader, and now I’m using Web 2.0 to spread the word again and will also probably tweet it on Twitter too.

If you’re not interesting or creative, Web 2.0 won’t make you either of those things. However, if you concentrate on being creative, think about your message, and have something to say, Web 2.0 tools will help you spread that message quickly and effectively.

Now if you’ll excuse me, I have to go scrape together $7 for Josh Freeman’s new album.

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