Hispanics are watching video online!

February 12th, 2009

Posted by Jose Villa

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If there’s any doubt about Hispanics being online and watching video, check out this piece by AdAge on the popularity of pirated Univision video content on YouTube.

According to TubeMogul, Univision is the most pirated network on YouTube, drawing 586 million views for mostly telenovela clips.

Ironically, I was just interviewed yesterday about the viability of long-form online video content for the U.S. Hispanic market. Needless to say, it’s viable, and clearly an untapped opportunity.

Hopefully Univision and Televisa can work out a deal soon regarding digital content… before someone takes advantage of the dearth of Spanish video content online.

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