For all of those clients out there, I highly recommend you read a great article on the moving beyond RFPs and the formal agency review process we all go through a couple of times a year

The end of the agency RFP era

I have to say, I completely agree with Mr. Wheatley’s assessment of the futility of the tried and true agency review process.

I would even go so far as to say that clients “date before they get married.” How can you really get a feel for how you’ll work with an agency before you try them out? I’m not talking about a spec creative exercise… I’m talkling about real projects.

What better than to take a test drive before you jump into a long agency of record relationship?

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