Archive for January, 2009
Omniture hooking up with WPP
Friday, January 30th, 2009
If you still don’t believe that the future of advertising is going to be data-driven, here is another indication of the shift taking place in the business of advertising.
WPP to Ally With Omniture
If you didn’t read my earlier post about the lack of analytics capabilities at traditional ad agencies, let alone multicultural agencies, the [...]
Hispanics present a promising alternative to the overleveraged consumer
Thursday, January 22nd, 2009
I just wrote a piece for MediaPost’s EngageHispanic newsletter looking at how the Hispanic consumer will fare vis-Ã -vis the broader consumer market as we work through this massive deleveraging.
You can read the piece by clicking here.
A Historic Day
Tuesday, January 20th, 2009
I would be hard-pressed to write about anything other than the historic event taking place in Washington, D.C. today. As President-Elect Obama is sworn in as the 44th President of the United States.
For me, this is a reaffirmation of two facts that I have always believed – that anything is possible and that anyone can [...]
Moving beyond RFPs to pick an agency
Friday, January 16th, 2009
For all of those clients out there, I highly recommend you read a great article on the moving beyond RFPs and the formal agency review process we all go through a couple of times a year
The end of the agency RFP era
I have to say, I completely agree with Mr. Wheatley’s assessment of the futility [...]
Analytics in Multicultural Advertising
Wednesday, January 14th, 2009
How many Hispanic, African American, or Asian ad agencies do you know that have an analytics department. Heck, how many do you know that have a person on staff that is well versed in marketing analytics?
In case you’re not familiar with this marketing discipline, it is fairly new discipline focused on the use of data [...]
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