Archive for 2008
More From the Professor
Tuesday, August 5th, 2008
Professor Korzenny is back at it today with more data and more insights on social media and the Hispanic market. I’m going to let him do the talking here: “[E]merging minorities are quite a bit more likely than the traditional mainstream of American society to be reachable with Social Media Marketing. It is fascinating that [...]
Read more
Comment Spam and PR
Tuesday, August 5th, 2008
Here at TM, we get a lot of emails from PR hacks trying to call our attention to various new products and companies. Some of them are sort of relevant to what we write about, but most of it is not. Honestly, I don’t mind getting all these press releases, as it is interesting to [...]
Read more
Felipe Korzenny and Social Media Marketing to Hispanics
Monday, August 4th, 2008
Felipe Korzenny is an interesting guy. He’s a professor at Florida State who studies Hispanic marketing. I’ve heard him speak and he’s very interesting to listen to. The most amazing thing about the guy is that, unlike many people, when he makes assertions about Hispanic marketing he backs it up with lots and lots of [...]
Read more
An interesting approach to moviemaking for U.S. Hispanics
Tuesday, July 29th, 2008
This past weekend I was up in the mountains hanging out with my family, and I had the chance to watch a surprisingly fun movie on DVD called “Ladron Que Roba Ladron” (A Thief that Robs A Thief). The movie is almost 100% in Spanish (with subtitles), while set in Los Angeles, CA. The cast [...]
Read more
Testing Mobile in the Hispanic Market
Monday, July 14th, 2008
I’ve been talking a lot lately about a pilot mobile program our agency developed for the U.S. Army. Mobile Marketer just ran this story on the program. Without sounding too self-serving here, I think this was a very interesting program for 2 reasons: 1. It was a dedicated Hispanic mobile program (which you don’t see [...]
Read more
Search the blog
Read the popular posts & comments
See blog posts from the past
