Archive for 2008
eMarketer and the Hispanic Media Puzzle
Wednesday, August 27th, 2008
eMarketer just released a report pointing out that although Hispanics under 35 spend more time online than watching TV, marketers looking to reach Hispanics continue to spend over twelve times as much on TV advertising than on online advertising. Twelve times as much? Seriously? That’s what economists call an inefficiency in the market, and marketers [...]
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Obama’s text message bring mobile marketing to the forefront
Tuesday, August 26th, 2008
I’m sure you’ve all heard about Barack Obama’s text message announcement of his Vice Presidential running mate Joe Biden late Friday. According to Nielsen, the text message reached almost 3 million people / cell phones. While there is some debate as to whether the mobile announcement was a success (many news outlets broke the story [...]
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Online job searchers are 47% more likely to be African-American
Thursday, August 21st, 2008
A recent report by Scarborough Research highlights some interesting demographic trends among online job searchers – in particular that they are 47% more likely to African-American. The report also notes that online job searchers are more likely to be in the coveted 18-34 age group. As more and more companies look to diversify their employee [...]
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Obama’s Online Effort
Thursday, August 21st, 2008
There’s an article in the Washington Post about Barack Obama’s online team and how they’re using the Internet, online video, and other new media to reach voters. There’s a particularly interesting part about how they’re using social networks to reach multicultural audiences. They go into a number of different types of media, here are some [...]
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ANA Multicultural Excellence Awards – Digital Media
Friday, August 15th, 2008
Hey, look at this! The ANA has added a Digital Media category to its Multicultural Excellence Awards. According to the ANA website, “Winners will be chosen based on creativity of the campaign and relevancy to the ethnic-targeted segment.†Entries are being accepted now, through August 29th. You can read about the awards and get entry [...]
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