Archive for 2008
Why doesn’t Hispanic direct response get more attention?
Friday, October 3rd, 2008
I wrote a piece yesterday on the lack of Hispanic advertising industry recognition for direct response campaign. You can read the article here. It’s already stirred a lively discussion in our agency – would love to hear your thoughts and comments.
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Nissan’s new multicultural agency
Wednesday, October 1st, 2008
If you haven’t heard yet, Nissan has selected a team of Omnicom agencies to handle their multicultural business, valued at over $35 million per year. If you have an AdAge account, you can read the story here. I am really fascinated by the process and ultimately the decision Nissan made. Announced early in the year [...]
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Thoughts from IAB MIXX Conference
Friday, September 26th, 2008
I had the opportunity to attend the IAB MIXX Conference and Awards ceremony on Monday and Tuesday of this week. First off, I’m glad that OMMA and MIXX figured out a way to hold their annual New York conferences on different days. MIXX managed to finagle having theirs during the first two days of Advertising [...]
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How to target Hispanics using Paid Search
Thursday, September 25th, 2008
As part of a monthly column I pen for SearchEngineLand.com, I recently wrote a piece on some tactical recommendations for developing a Hispanic-focused Paid Search (aka PPC) campaign. We’ve been implementing these types of Hispanic SEM campaigns at Sensis for our clients for many years now, and I can honestly say they have always been [...]
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‘Hispanic-fluentials’ and Blogging
Thursday, August 28th, 2008
TM’s own Jose Villa has a post over on MediaPost’s Engage:Hispanics titled ‘Hispanic-fluentials’ Share About Products, Brands about using blogs to reach the Hispanic market. Jose points out: The growth of the Hispanic blogosphere represents two very important trends. First, the growth in the number of Hispanics writing blogs represents the emergence of a new [...]
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