Archive for 2008
Hispanic Voters Are Now Key to Presidential Candidates
Friday, January 11th, 2008
Today's Wall Street Journal has an article ($) about how Hispanics are key to the upcoming presidential primaries and how the leading candidates are reaching out to buy viagra without prescription them. This is the key part: “With Super Tuesday looming as a potential make-or-break day for Hillary Clinton and Barack Obama, strategists for Mrs. [...]
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Multinational vs. Multicultural
Thursday, January 10th, 2008
Over at The Big Tent at AdAge.com, Bill Imada thinks that when it comes to multicultural media buying, focused multicultural ad agencies are better than big multinational ad agencies. Read the whole thing for yourself here, but here's the gist of his argument: Having worked with a few of these firms, I know first-hand that [...]
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Car Makers Get All Emotional About Multicultural Marketing
Thursday, January 10th, 2008
No, Ford and Chrysler aren't crying because Toyota's killing them. Well, maybe they are, but I'm not writing about that. This is about connecting to multicultural consumers on an emotional level. According to the StrategicVision automotive consultancy, car makers have to understand the “emotional payoff” of their cars to multicultural consumers in order to sell [...]
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The Future of Advertising Arrives in the UK in 2009
Wednesday, January 9th, 2008
If you want to see where the future of advertising will be, check out this report from eMarketer. According to Group M, online advertising spending will pass TV ad spending in 2009. Next year!? Everybody knew that online ad spending around the world was growing very quickly and the overall ad fast payday loan market [...]
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Hispanics Speak English
Tuesday, January 8th, 2008
The Wall Street Journal on Tuesday had an article ($) on online marketing to Hispanics. That in itself would ordinarily be great news – Hispanic online marketing is so big now that the WSJ covers it! But the really interesting thing about this article was that the story wasn't how surprised they are that you [...]
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