Archive for 2008
GM’s Going Online Even Bigger
Saturday, December 6th, 2008
As noted by Fred Wilson at AVC: During the Congressional hearings this week on whether or not the government should help save the US auto industry, CEO of GM, Rick Waggoner apparently said, “We will move a SUBSTANTIAL portion of our ($500 million) advertising budget to online (Internet).” That’s the CEO of one of America’s [...]
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Judging the Effies
Friday, December 5th, 2008
I had the honor of being a judge yesterday for the first round of the 2009 Effie awards. If you aren’t familiar with the Effies, they are advertising awards that place an emphasis on results, as opposed to just creative or some other intangible criteria. As they note on their Web site “Effie awards Ideas [...]
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Juan Tornoe on Latino Immigrants and the Current Economic Crisis
Tuesday, December 2nd, 2008
Juan Tornoe, who normally writes the HispanicTrending blog, has a post up on the Anderson Cooper 360 blog today on how the economic climate will affect Hispanic immigrants. You can check it out here.
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Felipe Korzenny’s Hispanic Marketing Trends for 2009
Tuesday, November 25th, 2008
There is a new post today on the rarely updated and often interesting blog of Dr. Felipe Korzenny. It contains his positive trends for Hispanic marketing in 2009 and the future beyond that. Several of the points fit well with Jose’s three part series (part 1, part 2, part 3) on the US Hispanic market. [...]
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And a Further Update on Census 2010 Hispanic Campaign
Tuesday, November 18th, 2008
Adding a new chapter to our anonymously sourced and cryptically written series on the Census 2010 Hispanic advertising campaign, it seems that there is some new controversy surrounding the award of the campaign to D’Exposito & Partners. According to sources, the RFP that was issued for the Census Hispanic campaign was reserved for small disadvantaged [...]
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