Archive for 2008
Multicultural Marketing for the Financial Services and Insurance Industries
Wednesday, April 30th, 2008
I just spoke at a very interesting conference in Chicago yesterday – the 5th Annual Multicultural Marketing for the Financial Services and Insurance Industries conference. Although the conference was small in attendance (around 60 total attendees), most of the people there were heavy hitters from the largest financial services and healthcare companies in the U.S. [...]
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Thoughts on the AHAA San Antonio Conference
Tuesday, April 29th, 2008
I know this is late, but I wanted to provide some parting thoughts on the AHAA Semiannual Conference held in San Antonio 2 weeks ago. I've been attending all the AHAA conferences for the last 3 years and left with the following thoughts: – The conference had very good attendance. However, an informal straw poll [...]
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Above All – Don’t Be Dumb
Tuesday, April 29th, 2008
As part of the Air Force’s “Above All†campaign, there’s a commercial running a lot right now showing a satellite being blown to pieces in a loud, fiery explosion by a missile fired from Earth. It’s a dramatic 30 second spot, almost certainly designed to build upon the interest in space warfare generated by the [...]
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Online Advertising is Susceptible to the Economy
Thursday, April 24th, 2008
There has been a lot of talk lately about whether online advertising will be hurt at all by a slowdown in the economy. The short answer has to be yes. Almost nobody does better in a bad economy, particularly in advertising. Some people argue that because of its measurability and cost-effectiveness that web advertising will [...]
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