Archive for 2008
Integrated Web Accessibility Strategy
Monday, June 23rd, 2008
A few months ago I posted some interesting data on the commercial potential of the disabled market in the U.S. I think the next 2-3 years will bring a lot of change and attention to this market and the broader importance of other related segments as 3 major trends come together: 1. Section 508 and [...]
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Response from HMW to “It’s 2008 and we’re still talking about building branded Web sites?”
Wednesday, June 18th, 2008
***THIS IS A RESPONSE FROM HMW TO OUR RECENT POST It’s 2008 and we’re still talking about building branded Web sites?*** Thank you very much for your comments on the Special Report I researched, reported on and authored for Hispanic Market Weekly. I invite other industry leaders, movers and shakers to read the piece for [...]
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Testing creative online… before going offline
Wednesday, June 18th, 2008
For those of you that do a lot of online advertising, you know how effective A-B testing can be. Online Creative A/B testing is based on the classic model of testing against a control. For example, one basic element in a banner ad creative is changed to enable an apples-to-apples test. Alternate versions of the [...]
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It’s 2008 and we’re still talking about building branded Web sites?
Monday, June 16th, 2008
I just finshed reading Hispanic Market Weekly’s lead story on Internet marketing in the U.S. Hispanic market titled “An Online Connection.” While I am thrilled that leading industry publications like HMW are writing more and more about the Internet and digital advertising to the U.S. Hispanic market, I was more than a little disappointed with [...]
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DM Days and Directo Day in New York
Friday, June 13th, 2008
I just finished up 3 days at the DM Days conference in New York, of which the 3rd day included the Hispanic Directo Day. Overall, the conference was well attended with very good break-out panels. I thought it was particularly notable that more than 25% of the sessions focused on digital marketing. In fact, there [...]
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