December « 2008 « Think Multicultural

Merry Christmas!

Wednesday, December 24th, 2008

I’d like to wish all our friends, family, and readers a very Merry Christmas!
May the force be with you this Christmas!
We’ll be back to posting next week as we get ready for an exciting 2009!
Feliz Navidad,
Jose

Posted in non-sequitur | No Comments »

BusinessWeek article on Minority Online Marketing

Friday, December 19th, 2008

If you haven’t seen it, BusinessWeek published a piece on the growth and opportunity in multicultural online marketing.
While the article quotes some new data from eMarketer (based on some not-so-new data from sources like Pew and the ANA), it’s a nice affirmation of the growing importance of digital advertising in the multicultural markets.
There [...]

Posted in GLBT, advertising, african american, asian, demographics, hispanic, interactive, marketing, media, multicultural, online, press, social networking | No Comments »

Unemployment decreases among Hispanics

Wednesday, December 17th, 2008

In another sign that the economic downturn is concentrated in particular sectors of the economy, the unemployment rate among Hispanics declined last month.
Contacto magazine reports that according to the U.S. Bureau of Labor Statistics, while nonfarm payroll employment fell sharply (-533,000) in November, and the unemployment rate rose from 6.5 to 6.7 percent in the [...]

Posted in demographics, economics, hispanic, immigration, multicultural, politics, press, research | No Comments »

New Years Resolutions for Hispanic Marketers

Friday, December 12th, 2008

As 2009 quickly approaches us, I figured I would get a head start on setting some resolutions for the New Year. For the Hispanic marketing and advertising industry, 2009 figures to be a year full of old threats and new life, slowdowns and growth, and ultimately challenges and opportunities. The macro-economic picture looks unstable, there [...]

Posted in advertising, demographics, economics, events, hispanic, immigration, interactive, marketing, media, mobile, multicultural, online, radio, research | No Comments »

Tough times are opportunities for advertising

Wednesday, December 10th, 2008

A recent Knowledge@Wharton article, referencing opinions from a couple of Wharton business school professors, makes a very strong case against cutting advertising budgets during economic slowdowns . You can read the entire article here.
According to the Wharton professors, slashing advertising spending during recessions is a bad idea for a couple of key reasons, including:
– [...]

Posted in advertising, economics, interactive, marketing, media, multicultural, online | No Comments »