Adding a new chapter to our anonymously sourced and cryptically written series on the Census 2010 Hispanic advertising campaign, it seems that there is some new controversy surrounding the award of the campaign to D’Exposito & Partners.

According to sources, the RFP that was issued for the Census Hispanic campaign was reserved for small disadvantaged businesses.* This requirement was apparently included so that DraftFCB could meet subcontracting requirements under its contract with the Census Bureau.

Apparently someone who did not win the Census Hispanic business has raised a couple of problems. The first is that D’Exposito had its SDB status expire before the award of the contract. The second is that D’Exposito does not meet the federally mandated size requirements to be a “small business” for the purposes of the RFP.

I don’t know the entirety of the facts behind either of these charges, or even whether the Census Hispanic RFP was supposed to be only for small disadvantaged businesses. Nonetheless, someone seems to think that all of it is true and isn’t happy about it.

If you know anything more about this or have better facts than me, drop me a line.

*I don’t know whether it was intended to be an 8(a) contract

This entry is filed under advertising, hispanic, multicultural. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.