Archive for November, 2008
Felipe Korzenny’s Hispanic Marketing Trends for 2009
Tuesday, November 25th, 2008
There is a new post today on the rarely updated and often interesting blog of Dr. Felipe Korzenny. It contains his positive trends for Hispanic marketing in 2009 and the future beyond that.
Several of the points fit well with Jose’s three part series (part 1, part 2, part 3) on the US [...]
And a Further Update on Census 2010 Hispanic Campaign
Tuesday, November 18th, 2008
Adding a new chapter to our anonymously sourced and cryptically written series on the Census 2010 Hispanic advertising campaign, it seems that there is some new controversy surrounding the award of the campaign to D’Exposito & Partners.
According to sources, the RFP that was issued for the Census Hispanic campaign was reserved for small disadvantaged businesses.* [...]
Update on the Census Hispanic Campaign
Tuesday, November 11th, 2008
It seems my sources and some of my conjecture were wrong. I received this today from Angelo Falcon, Coordinator of the Latino Census Network (not part of the Census Bureau). He received it from Kendall Johnson, acting head of the Census Bureau’s C2PO (Census 2010 Publicity Office).
“Global Hue Latino (GHL), is still under [...]
Spanish Search and the 2008 Presidential Election
Monday, November 10th, 2008
For those of us working in search engine marketing, our goal is to get our message out to not just the right number of people, but the right kinds of people. And if we feel the strain from this challenge, imagine how the 2008 presidential candidates must have felt.
John McCain and Barack Obama both knew [...]
DraftFCB selects D’Exposito & Partners as Hispanic Agency for Census 2010
Monday, November 10th, 2008
I’ve heard from sources within DraftFCB that D’Exposito & Partners has been awarded some of the Hispanic advertising of the Census 2010 ad campaign. Congratulations to D’Exposito.
DraftFCB is the prime contractor on the $200 million Census 2010 campaign, and is subcontracting some of the Hispanic portion of that contract to D’Exposito.
It appears [...]
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