Archive for October, 2008
Arbitron’s new PPM system’s effect on online advertising?
Monday, October 6th, 2008
As a member of the Association of Hispanic Advertising Agencies, I have been tracking the controversy regarding Arbitron’s new Portable People Meter (PPM) tracking service for radio for the last few months. This whole PPM thing appears to be a real threat to Hispanic advertising. While I have only casually been following the controversy, and [...]
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Why doesn’t Hispanic direct response get more attention?
Friday, October 3rd, 2008
I wrote a piece yesterday on the lack of Hispanic advertising industry recognition for direct response campaign. You can read the article here. It’s already stirred a lively discussion in our agency – would love to hear your thoughts and comments.
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Nissan’s new multicultural agency
Wednesday, October 1st, 2008
If you haven’t heard yet, Nissan has selected a team of Omnicom agencies to handle their multicultural business, valued at over $35 million per year. If you have an AdAge account, you can read the story here. I am really fascinated by the process and ultimately the decision Nissan made. Announced early in the year [...]
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