October « 2008 « Think Multicultural

The economic slowdown and the Hispanic market: The Hispanic Advertising Market

Wednesday, October 15th, 2008

As a continuation of my three-part look at the potential effects of the economic slowdown on the U.S. Hispanic market (click here to read the first part focusing on Hispanic consumer spending), I will look at the Hispanic advertising market. As most of our readers already know, the Hispanic advertising industry has grown into a [...]

Posted in advertising, economics, hispanic, marketing, media, multicultural, online, press, print, radio, TV | 3 Comments »

Some thoughts on marketing to rapidly expanding Hispanic business and consumer sectors

Tuesday, October 14th, 2008

I was interviewed by an interesting publication called ComidaNews.com. They are a leading B2B trade publication for the Hispanic food and beverage industry. Check out my thoughts on the how marketing by large brands to Hispanics and Hispanic-owned businesses is changing with the times.

Posted in advertising, demographics, hispanic, immigration, interactive, marketing, media, multicultural, online, press, research, technology, TV | No Comments »

The economic slowdown and the Hispanic market: The Hispanic Consumer Market

Monday, October 13th, 2008

A question I have been hearing more and more lately with all the negative economic news coming out of Wall Street and Washington is what effect this economic slowdown will have on the U.S. Hispanic market. As I’ve thought about this question, I found it useful to understand the key components of the U.S. Hispanic [...]

Posted in demographics, economics, entrepreneurship, hispanic, immigration, multicultural, press, research | No Comments »

Tiptoeing into mobile marketing

Wednesday, October 8th, 2008

I just wrote an article for MobileMarketer providing some tactical recommendations on how to start incorporate mobile marketing into your marketing mix. “When getting into the mobile marketing realm, start small â€“ well, short. A short message service (SMS) campaign is a great way to dabble in mobile marketing without taking a huge leap. Text [...]

Posted in advertising, interactive, marketing, mobile, print, radio, TV | No Comments »