Digital advertising in the downturn
I will be finishing my three-part series on the Hispanic economy by looking at the Hispanic business market on Monday.
In the interim, I wanted to share some quick thoughts on Google’s quarterly earnings report for Q3 that came out earlier this week.
Google beat analyst estimates and showed growth in both revenue and earnings.
What I found most interesting about their earnings report was not their actual financial performance, but the fact that they saw a significant increase in search activity and an 18% increase in user clicks. This is important in that it signals a key fundamental that businesses and advertisers alike should heed as they enter the turbulent waters of 2009 and early 2010 - people continue to spend more and more of their time online, and are continuing to respond to online advertising.
While the economy may worsen, and consumer and business spending may decrease, the migration to digital media consumption is not slowing down at all.