I just wrote an article for MobileMarketer providing some tactical recommendations on how to start incorporate mobile marketing into your marketing mix.

“When getting into the mobile marketing realm, start small – well, short.

A short message service (SMS) campaign is a great way to dabble in mobile marketing without taking a huge leap.

Text messaging remains a “must-have” feature for mobile phones, according to a study by Amplitude Research. It is widely used as one of people’s prime communication methods. ”

You can read the rest of the article by clicking here.

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