Tiptoeing into mobile marketing
I just wrote an article for MobileMarketer providing some tactical recommendations on how to start incorporate mobile marketing into your marketing mix.
“When getting into the mobile marketing realm, start small – well, short.
A short message service (SMS) campaign is a great way to dabble in mobile marketing without taking a huge leap.
Text messaging remains a “must-have” feature for mobile phones, according to a study by Amplitude Research. It is widely used as one of people’s prime communication methods. ”