Archive for October, 2008
“Ten years from now, all agencies will be digital agencies”
Thursday, October 30th, 2008
Or says the CEO of Razorfish in this week’s Advertising Age. Yes, Advertising Age, not MediaPost or MarketingVOX.
For those who follow my rants and raves, this type of proclamation is commonplace. Yet, to hear it in arguably the most important advertising trade publication is a whole other story.
In this week’s AdAge, Rupal Parekh and [...]
Univision on NPR’s Morning Edition
Wednesday, October 29th, 2008
NPR’s Morning Edition had a segment this morning on the fact that KMEX in Los Angeles is the most watched local television station in America and that Univision is competing with the big four networks, while still keeping ad costs lower.
I’ll post a link to the story as soon as it’s ready.
The economic slowdown and the Hispanic market: Hispanic Business
Tuesday, October 21st, 2008
In this last installment of my three-part look at the U.S. Hispanic market in an economic downturn, I will focus on the Hispanic business market, particularly Hispanic small businesses.
First, some data to understand the market:
– Hispanic Business magazine’s HispanTelligence estimates there are 2.2 million Hispanic-owned businesses generating close to $388.7 billion in revenues this [...]
More on the Washington Examiner
Sunday, October 19th, 2008
In an update to one of my earlier posts, it seems that I am not the only person who hates the Washington Examiner and considers it wasteful.
How can advertisers really think that they are benefiting from this?
If print isn’t dead, it’s mortally wounded and won’t last long.
Digital advertising in the downturn
Friday, October 17th, 2008
I will be finishing my three-part series on the Hispanic economy by looking at the Hispanic business market on Monday.
In the interim, I wanted to share some quick thoughts on Google’s quarterly earnings report for Q3 that came out earlier this week.
Google beat analyst estimates and showed growth in both revenue and earnings.
What I found [...]
Search the blog
Read the popular posts & comments
See blog posts from the past
