How to target Hispanics using Paid Search
As part of a monthly column I pen for SearchEngineLand.com, I recently wrote a piece on some tactical recommendations for developing a Hispanic-focused Paid Search (aka PPC) campaign.
We’ve been implementing these types of Hispanic SEM campaigns at Sensis for our clients for many years now, and I can honestly say they have always been very cost-effective and successful. It’s really the “lowest hanging fruit” in the Hispanic online marketing world.