Archive for September, 2008

Thoughts from IAB MIXX Conference

Friday, September 26th, 2008

I had the opportunity to attend the IAB MIXX Conference and Awards ceremony on Monday and Tuesday of this week. First off, I’m glad that OMMA and MIXX figured out a way to hold their annual New York conferences on different days. MIXX managed to finagle having theirs during the first two days of Advertising [...]

Read more

Posted in advertising, conferences, events, hispanic, interactive, marketing, media, online | No Comments »

How to target Hispanics using Paid Search

Thursday, September 25th, 2008

As part of a monthly column I pen for SearchEngineLand.com, I recently wrote a piece on some tactical recommendations for developing a Hispanic-focused Paid Search (aka PPC) campaign. We’ve been implementing these types of Hispanic SEM campaigns at Sensis for our clients for many years now, and I can honestly say they have always been [...]

Read more

Posted in advertising, demographics, hispanic, interactive, marketing, multicultural, online, Search Engine Marketing | No Comments »

Back to top