Archive for August, 2008
Who has more reach – Univision or a Hispanic Web site?
Wednesday, August 6th, 2008
I had a very interesting conversation with the CEO of a prominent Hispanic Web publisher yesterday. We were discussing the challenges facing the Hispanic online advertising market, vis-a-vis the latest AdAge Hispanic Fact Pack that showed online received a paltry 4.6% of all Hispanic advertising expenditures vs. the 63%+ that went to broadcast and local [...]
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More From the Professor
Tuesday, August 5th, 2008
Professor Korzenny is back at it today with more data and more insights on social media and the Hispanic market. I’m going to let him do the talking here: “[E]merging minorities are quite a bit more likely than the traditional mainstream of American society to be reachable with Social Media Marketing. It is fascinating that [...]
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Comment Spam and PR
Tuesday, August 5th, 2008
Here at TM, we get a lot of emails from PR hacks trying to call our attention to various new products and companies. Some of them are sort of relevant to what we write about, but most of it is not. Honestly, I don’t mind getting all these press releases, as it is interesting to [...]
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Felipe Korzenny and Social Media Marketing to Hispanics
Monday, August 4th, 2008
Felipe Korzenny is an interesting guy. He’s a professor at Florida State who studies Hispanic marketing. I’ve heard him speak and he’s very interesting to listen to. The most amazing thing about the guy is that, unlike many people, when he makes assertions about Hispanic marketing he backs it up with lots and lots of [...]
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