eMarketer and the Hispanic Media Puzzle
eMarketer just released a report pointing out that although Hispanics under 35 spend more time online than watching TV, marketers looking to reach Hispanics continue to spend over twelve times as much on TV advertising than on online advertising.
Twelve times as much? Seriously? That’s what economists call an inefficiency in the market, and marketers and ad agencies who recognize this are going to succeed while their competitors (continue to) get left behind.
As the eMarketer article puts it, “Savvy marketers won’t continue to ignore these trends much longer.”