Think Multicultural

It’s official - the concept of “minority majority” markets has become a reality in 1 out of every 10 U.S. counties, according to a recently released U.S. Census Bureau report.

CNN just ran a story on the data - which is very compelling.

Leading the way is Los Angeles County, home to the 2nd largest city in the U.S. - the City of Los Angeles. As of 2007, almost 71% of LA County’s residents are minorities, lead by 4.7 million Hispanics and 1 million African-Americans.

It’s also interesting to note that 3 New York boroughs - Brooklyn, Queens, and the Bronx - have more than 1 million minority residents each.

For anyone that follows my posts on TM, you know I have been talking about this seismic demographic shift, and that it is creating huge opportunities and threats to the advertising business as we currently know it. Multicultural advertising is no longer a niche strategy - it is quickly becoming the mass market. Hispanic, African American, Asian and other emerging market agencies know this, and general market shops see the writing the wall. It’s only a matter of time before big ad spenders start to rethink who their lead agency should be.

This entry was posted on Thursday, August 7th, 2008 at 6:06 pm and is filed under multicultural, urban, advertising, marketing, hispanic, research, african american, immigration, asian. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.