More From the Professor
Professor Korzenny is back at it today with more data and more insights on social media and the Hispanic market. I’m going to let him do the talking here:
“[E]merging minorities are quite a bit more likely than the traditional mainstream of American society to be reachable with Social Media Marketing. It is fascinating that many traditional marketers still talk about “the General Market” when refering to Non-Hispanic Whites and seem to still orient most of their campaigns to this segment. It is revealing that it is precisely those who are not considered the mainstream are at the forefront of the use of Social Media, and apparently eager to participate in what it has to offer.
The lesson of the story is: Those who are forgotten may be your biggest opportunity.”
I think that about covers it.