July « 2008 « Think Multicultural

An interesting approach to moviemaking for U.S. Hispanics

Tuesday, July 29th, 2008

This past weekend I was up in the mountains hanging out with my family, and I had the chance to watch a surprisingly fun movie on DVD called “Ladron Que Roba Ladron” (A Thief that Robs A Thief).
The movie is almost 100% in Spanish (with subtitles), while set in Los Angeles, CA. The cast [...]

Posted in TV, advertising, hispanic, immigration, marketing, media, multicultural, non-sequitur | No Comments »

Testing Mobile in the Hispanic Market

Monday, July 14th, 2008

I’ve been talking a lot lately about a pilot mobile program our agency developed for the U.S. Army.
Mobile Marketer just ran this story on the program.
Without sounding too self-serving here, I think this was a very interesting program for 2 reasons:
1. It was a dedicated Hispanic mobile program (which you don’t see a lot [...]

Posted in advertising, hispanic, mobile, multicultural, press | 1 Comment »

Theyâ€™ll learn one dayâ€¦ or a new breed of firms will teach them.

Friday, July 11th, 2008

If you’re a multicultural ad agency trying to figure out whether you need to step on the gas in your efforts to increase your digital capabilities, the story of Wieden + Kennedy and Nike is a good cautionary tale. Although this is in the general market, these trends will trickle down to the multicultural [...]

Posted in advertising, interactive, multicultural, online | No Comments »

Hispanics Have Finally “Arrived” Online

Thursday, July 10th, 2008

As FH Hispanic Plaza says, nothing says you’ve arrived like somebody trying to take advantage of you. Hispanics have their very own Hispanic-targeted email virus.

Posted in hispanic, online | No Comments »