Archive for June, 2008
It’s 2008 and we’re still talking about building branded Web sites?
Monday, June 16th, 2008
I just finshed reading Hispanic Market Weekly’s lead story on Internet marketing in the U.S. Hispanic market titled “An Online Connection.” While I am thrilled that leading industry publications like HMW are writing more and more about the Internet and digital advertising to the U.S. Hispanic market, I was more than a little disappointed with [...]
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DM Days and Directo Day in New York
Friday, June 13th, 2008
I just finished up 3 days at the DM Days conference in New York, of which the 3rd day included the Hispanic Directo Day. Overall, the conference was well attended with very good break-out panels. I thought it was particularly notable that more than 25% of the sessions focused on digital marketing. In fact, there [...]
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Universal Truths of Hispanic Email Marketing
Wednesday, June 11th, 2008
As I prepare to give a presentation on Hispanic email marketing at the DM Days Conference in New York tomorrow (June 12, 2008), I found it helpful to put together a set of “Universal Truths” or best practices for email marketing. My thinking was that there are key tenets that should be followed by all [...]
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Blogging Break
Friday, June 6th, 2008
I’m going to be out for the next few weeks. Jose, Jose Manuel, and Diane will be posting as the spirit moves them. I’ll be back in July. DA
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Ad:tech Miami thoughts on the agency of the future
Thursday, June 5th, 2008
I just left Miami Beach and the 2nd annual ad:tech Miami conference. Per Danny’s earlier post, there was a noticeable drop in attendance from last year (I didn’t attend, but I also heard the same comments from past attendees). However, I was found most of the panel discussions insightful and interesting – particularly the ones [...]
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