It’s 2008 and we’re still talking about building branded Web sites?
I just finshed reading Hispanic Market Weekly’s lead story on Internet marketing in the U.S. Hispanic market titled “An Online Connection.”
While I am thrilled that leading industry publications like HMW are writing more and more about the Internet and digital advertising to the U.S. Hispanic market, I was more than a little disappointed with the report.
The entire article focused on how many large brands are embracing building Hispanic-focused branded Web sites. This is great… but my goodness, is building a branded Web site considered news in 2008? As a person who works primarily in digital advertising, I find such vanilla pieces a disservice to our broad and deep industry. With the breadth of disciplines and vehicles - such as social media, email marketing, search engine marketing, and mobile to name a few - currently being utilized by brands in both the general and Hispanic markets, why are we still talking about microsites?
Come on - let’s elevate the conversation. Let’s find some brands and agencies that are pushing the new media envelope. They are out there.
Once we do that, we’ll help move our industry forward, as opposed to holding it back with circa-2000 discussions of inane online tactics.