I just finished up 3 days at the DM Days conference in New York, of which the 3rd day included the Hispanic Directo Day.

Overall, the conference was well attended with very good break-out panels. I thought it was particularly notable that more than 25% of the sessions focused on digital marketing. In fact, there were very interesting sessions on mobile marketing, Web analytics, and social media (yes, social media was a central theme of 8 sessions at a direct marketing event!).

The Directo Day Hispanic day at DM Days was not quite as in-depth as I had hoped. Hopefully next year Directo Day will expand and deepen.

I am definitely looking forward to their DMA08 Conference in Las Vegas in October.

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