Archive for June, 2008

« Older Entries

A big deal that bodes well for integrated Hispanic communications

Monday, June 30th, 2008

Those of you who follow the Hispanic advertising trades have probably already read about Zubi Advertising’s $80 million multi-platform, multi-client media buy on Univision.com. I think this is a fantastic example of what a lot of forward-thinking professionals in Hispanic advertising have been pushing for many years – truly integrated marketing programs to reach the [...]

Read more

Posted in advertising, hispanic, interactive, marketing, media, mobile, multicultural, online, radio, TV | No Comments »

Free Webinar on Making the Web Accessible

Tuesday, June 24th, 2008

If you or anyone you know is interested in the topic of Web Accessibility, please join our free Webinar TODAY at 11:00am PDT / 2:00pm EDT. Webinar Topics to include: – Introduction to Accessibility, Section 508, and Universal Design – Overview of the market for Accessibility – How to make your Web site Accessible Reserve [...]

Read more

Posted in accessibility, disabled, interactive, technology | No Comments »

Integrated Web Accessibility Strategy

Monday, June 23rd, 2008

A few months ago I posted some interesting data on the commercial potential of the disabled market in the U.S. I think the next 2-3 years will bring a lot of change and attention to this market and the broader importance of other related segments as 3 major trends come together: 1. Section 508 and [...]

Read more

Posted in disabled, interactive, marketing, press, research, technology | No Comments »

Response from HMW to “It’s 2008 and we’re still talking about building branded Web sites?”

Wednesday, June 18th, 2008

***THIS IS A RESPONSE FROM HMW TO OUR RECENT POST It’s 2008 and we’re still talking about building branded Web sites?*** Thank you very much for your comments on the Special Report I researched, reported on and authored for Hispanic Market Weekly. I invite other industry leaders, movers and shakers to read the piece for [...]

Read more

Posted in advertising, hispanic, interactive, marketing, media, multicultural, research, social networking | No Comments »

Testing creative online… before going offline

Wednesday, June 18th, 2008

For those of you that do a lot of online advertising, you know how effective A-B testing can be. Online Creative A/B testing is based on the classic model of testing against a control. For example, one basic element in a banner ad creative is changed to enable an apples-to-apples test. Alternate versions of the [...]

Read more

Posted in advertising, interactive, marketing, media, online, research | No Comments »

« Older Entries

Back to top