Archive for May, 2008
Mindshare Restructures
Monday, May 12th, 2008
In case you missed it, Mindshare, one of the largest media buying companies, restructured recently. This is interesting for two reasons. First is that, as SAI puts it, “straight-up media-buying, once a high-margin business, is being increasingly commoditized, meaning buying firms have to branch out to expand.†With media-buying ag buy propecia online encies looking [...]
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The Advertising Arms Race
Thursday, May 8th, 2008
What’s the difference techie people and ad people? Attitude. This article in Adweek describes how online video watched on computers is going to save the video ad space from DVR ad skipping on TV. Seriously? For half a century or more, TV has been the ultimate one-way medium, in which the programmer controlled not only [...]
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Multicultural Media Planners – Avoid Becoming Obsolete
Monday, May 5th, 2008
If you want to see where the future of multicultural media planning is, take a look at the general market. Multicultural advertising trends trail the general market by a little, but that gap is narrowing. This post make very clear that if you want to get a job a order cheap lasix online s a [...]
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The Young “Hispanic†Bidentity
Sunday, May 4th, 2008
There was a report a couple of weeks ago from Creative Artists Agency and The Intelligence Group that evaluated how companies and brands connected with young Hispanics. The report said that McDonald's, Pepsi, Univision, and Rocawear are among the brands that do the best job of reaching the Gen Y Hispanics. One of the more [...]
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12th Annual Hispanic Marketing Midwest Conference
Thursday, May 1st, 2008
Another day, another conference in another city! I just got back from the 12th Annual Hispanic Marketing Midwest Conference in St. Paul, Minnesota… yes, you read that correctly, Minnesota. This is the 12th installment of what I didn't realize is the one of the largest Hispanic marketing conferences in the Midwest. In fact, I didn't [...]
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