Think Multicultural

Why did online ad spending pass radio in 2007?

Measurability, accountability, and certainty.

Although online advertising is not perfect when it comes to measurement, it is far and away better than whatever is second best.

This entry was posted on Friday, May 30th, 2008 at 9:01 am and is filed under advertising, interactive, media, radio. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.