Multicultural Media Planners - Avoid Becoming Obsolete
If you want to see where the future of multicultural media planning is, take a look at the general market. Multicultural advertising trends trail the general market by a little, but that gap is narrowing.
This post make very clear that if you want to get a job as a media planner in the general market, you had better have some digital skills and experience:
Sent out your resume lately in response to ads for “Media Supervisor” or “Associate Media Director”? A week later, “Mr. Recruiter You’d Been Waiting On” calls, and simply wants to know one thing: “How much digital experience do you have?”