Archive for May, 2008
Why Did Online Ad Spending Pass Radio in 2007?
Friday, May 30th, 2008
Why did online ad spending pass radio in 2007? Measurability, accountability, and certainty. Although online advertising is not perfect when it comes to measurement, it is far and away better than whatever is second best.
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Batanga vs. Univision (cont’) – What’s the deal with the PR shenanigans?
Thursday, May 29th, 2008
In the battle of dueling press releases from Univision and Batanga, the strange thing was the shenanigans going on in them. Batanga’s release reported a “combined total audience†of 10.8 million. The key takeaway appeared to be Batanga = 10.8 million uniques. However, once you look closer, Batanga really has about 3 million unique visitors. [...]
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Tribble Nails It – Maybe
Wednesday, May 28th, 2008
You can probably tell that there are three things that occupy my professional time – advertising, online media, and economics. The Tribble Ad Agency had a really interesting post yesterday that hits the intersection of all three. I can’t say for sure that they’re right, but it’s interesting for sure.
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Batanga vs. Univision – Hispanic Online’s Clash of the Titans
Tuesday, May 27th, 2008
As I’ve mentioned, I really enjoy the Batanga vs. Univision battle of the Hispanic online giants. You could see the seeds of it back in February, but it is continuing and heating up, and is a lot of fun. The companies are going toe-to-toe, each trying to promote their site as the top website for [...]
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Black Leadership Forum Critical of Plans for Google, Yahoo Ad Partnership?
Friday, May 23rd, 2008
Can someone explain to me why the Black Leadership Forum and the American Corn Growers’ Association (?!) are opposing a potential search deal between Google and Yahoo? Anyone?
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