Think Multicultural

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There has been a lot of talk lately about whether online advertising will be hurt at all by a slowdown in the economy. The short answer has to be yes. Almost nobody does better in a bad economy, particularly in advertising. Some people argue that because of its measurability and cost-effectiveness that web advertising will pick up on a downturn at the expense of other media. It seems that these qualities could possibly soften the downturn, but if the economy goes bad, it won’t be roses.

WebMD is already feeling the pain.

And if you think your website is important to your audience, I guarantee it’s not as important as their morning coffee.

Yikes!

Ad Age has an article today about how MediaVest is working with a market research company to try to figure out how effective TV ads are.

This is they key part:

The partnership comes as the precise measurability of online advertising is putting TV under increasing pressure to show marketers a return on their investment, and as marketers are demanding more metrics to justify spending on TV.

It won’t make TV as accountable as online media but it’s a start. I guess.