Archive for April, 2008
Trying to Make TV Commercials As Useful As Online Advertising
Wednesday, April 23rd, 2008
Ad Age has an article today about how MediaVest is working with a market research company to try to figure out how effective TV ads are. This is they key part: The partnership comes as the precise measurability of online advertising is putting TV under increasing pressure to show marketers a return on their investment, [...]
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Selling Shovels Instead of Gold
Wednesday, April 23rd, 2008
When I lived in Alaska, the popular wisdom was that in the Gold Rush almost nobody got rich mining for gold, but that people did get rich selling shovels to the miners who were headed into the hills to go prospecting. Similarly, after the oil boom in the 1970’s, the richest man in the state [...]
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Blogs and PR
Monday, April 21st, 2008
Although the multicultural ad industry sometimes drags its feet getting into the digital age, the PR industry doesn’t seem to have that problem. Very early on, PR agencies and their clients realized the power of the Internet and of blogs in particular. The trouble that Wal-Mart and Edelman got into back in 2006 is a [...]
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TM at AHAA
Wednesday, April 16th, 2008
Most of the contributors to ThinkMulticultural will be at the AHAA Conference in San Antonio this week. Keep an eye out for Diane Salcido, Jose Villa, and Danny Allen, and come say hi. Diane and Danny will be spending a lot of time at the Admixture booth in the exhibit hall. Jose will be in [...]
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Hispanic Interactive is not yet “HOT”
Tuesday, April 8th, 2008
Every month Hispanic Market Weekly showcases 3 -5 “Hot Spots” as part of what they describe as the “premier showcase of Hispanic advertising agencies’ most creative and brilliant work.†About 3 weeks before announcing the selected “Hot Spots,†they send out an email blast to everyone in the Hispanic ad business calling for submissions in [...]
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