Multicultural Marketing for the Financial Services and Insurance Industries
I just spoke at a very interesting conference in Chicago yesterday - the 5th Annual Multicultural Marketing for the Financial Services and Insurance Industries conference.
Although the conference was small in attendance (around 60 total attendees), most of the people there were heavy hitters from the largest financial services and healthcare companies in the U.S. In fact, I would estimate that 80% of the attendees were marketers from Fortune 1000 companies.
The conference had a very effective structure, with larger group-wide presentations on broader demographic trends affecting the financial services and insurance industries, followed by break-out roundtable discussions dealing with the Hispanic, African-American, and Asian markets individually. I moderated 3 very active and interesting roundtable discussions on the Hispanic Baby Boomer market.
One thing really stood out to me after Day 1 of the conference - Financial Services, and particularly Healthcare companies, are VERY interested in figuring out the multicultural markets.
I know that historically these industries have not invested heavily in reaching multicultural audiences. However, based on the attendance, questions, and general discussion at this unique conference, I would venture to say that this will be changing very rapidly.