Think Multicultural

There has been a lot of talk lately about whether online advertising will be hurt at all by a slowdown in the economy. The short answer has to be yes. Almost nobody does better in a bad economy, particularly in advertising. Some people argue that because of its measurability and cost-effectiveness that web advertising will pick up on a downturn at the expense of other media. It seems that these qualities could possibly soften the downturn, but if the economy goes bad, it won’t be roses.

WebMD is already feeling the pain.

And if you think your website is important to your audience, I guarantee it’s not as important as their morning coffee.

Yikes!

This entry was posted on Thursday, April 24th, 2008 at 6:29 am and is filed under advertising, online, media, economics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.