« Selling Shovels Instead of Gold
Online Advertising is Susceptible to the Economy »

Trying to Make TV Commercials As Useful As Online Advertising

Ad Age has an article today about how MediaVest is working with a market research company to try to figure out how effective TV ads are.

This is they key part:

The partnership comes as the precise measurability of online advertising is putting TV under increasing pressure to show marketers a return on their investment, and as marketers are demanding more metrics to justify spending on TV.

It won’t make TV as accountable as online media but it’s a start. I guess.

This entry was posted on Wednesday, April 23rd, 2008 at 2:20 pm and is filed under research, media, technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Trying to Make TV Commercials As Useful As Online Advertising”

  1. bradford town wide yard sale Says:
    July 14th, 2008 at 11:59 am

    I definetely disagree on rule #3. It probably worked before the internet, but today people talk, have mergers and belong to business centers and chambers of commerce.

Leave a Reply

You must be logged in to post a comment.