A lot has been made about the fact that the three remaining major political candidates have done very, very little website advertising. There’s a story in the advertising trades almost every week about how ad campaigns are still run by “traditional media people” who wouldn’t know interactive if it came up and bit them (which would be funny).

Just now I saw an ad for John McCain on the Asia Times website. It’s the first online ad I’ve seen for McCain and one of the few I’ve seen for any of the major candidates, other than the gigantic one that Obama placed on the Dallas Morning News site right before the Texas primary/caucus.

I find it really interesting that the first McCain ad I see is on the Asia Times. Is he specifically targeting the Asian market? Did he do some kind of ad network buy because he’s behind the Democrats in fund raising? I would be very interested to hear if anyone knows.

This entry is filed under advertising, asian, marketing, multicultural, online, politics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.