March « 2008 « Think Multicultural

The future of advertising is digital

Friday, March 14th, 2008

As part of a panel discussion I took part in on Tuesday at the Multicultural Media Expo in Los Angeles, CA, I was asked to provide my perspective on how clients, agencies and media are responding to the demand for digital. That’s obviously a broad topic that can be interpreted many ways. For my part, [...]

Posted in advertising, african american, asian, GLBT, hispanic, interactive, marketing, media, multicultural, online | No Comments »

Where Are Ad Dollars Going?

Friday, March 14th, 2008

At the Multicultural Media Expo on Tuesday I gave a talk on the future of multicultural advertising. Surprisingly enough, I pointed out that general market media consumption, and therefore ad dollars, are moving online very quickly, and that multicultural markets are following that same trend. If marketers don’t get ahead of that curve, they’re going [...]

Posted in advertising, events, interactive, marketing, media, multicultural, online | No Comments »

HispanicAd.com 2007 Media Planning & Media Executive of the Year

Wednesday, March 12th, 2008

Those of you that subscribe to HispanicAd.com have probably noticed a lot of emails recently requesting nominations for their Media Planning and Media Executive of the Year awards. After sending multiple email calls for nominations a few weeks back, they have started sending emails titled “Is your nominee listed for the HispanicAd.com 2007 ‘Media Planning [...]

Posted in multicultural | 2 Comments »

Multicultural Media Expo this Week

Monday, March 10th, 2008

For those of you in the L.A. area, I highly recommend you stop by the Multicultural Media Expo taking place at the LA Convention Center 3/11 – 3/12. In addition to an exhibit floor with lots of multicultural media and advertising companies, there will be 13 different panels discussions that should be very interesting. You [...]

Posted in advertising, african american, asian, conferences, events, hispanic, interactive, marketing, media, mobile, multicultural, online, social networking | No Comments »

Is the the Disabled Market the Next Big Multicultural Opportunityâ€¦ particularly online?

Thursday, March 6th, 2008

Lately our agency has been working on a couple of Web projects for clients that require Section 508 compliance because they receive federal funding. Without getting into the somewhat complicated details of Section 508 compliance (feel free to read about it here), it basically involves making sure a Web site is accessible to individuals with [...]

Posted in accessibility, advertising, disabled, economics, hispanic, marketing, multicultural, online, research, technology | 2 Comments »