March « 2008 « Think Multicultural

THE REBOOT DIDNâ€™T TAKE

Thursday, March 20th, 2008

As a practicing professional in the Hispanic digital media industry Iâ€™m really excited to see significant participation of digital companies in the upcoming AHAA conference. This makes perfect sense given that Hispanic digital advertising continues to establish its importance in the industry… Hell, even the title of this yearâ€™s conference (:CTRL/ALT/DEL_reboot for the future) makes [...]

Posted in advertising, hispanic, interactive, marketing, media, multicultural, online | No Comments »

AdAge AHAA Hispanic 2.0 Still Behind the Digital Curve

Thursday, March 20th, 2008

I recently read AdAge’s branded insert for AHAA (Association of Hispanic Advertising Agencies) titled “Hispanic 2.0.” WARNING: the digital viewer AdAge has setup for viewing this publication is horrible. Did someone at AdAge not hear about HTML or Web publishing standards? My goodness, their viewer is incredibly clunky and non-intuitive. But I digress… Upon first [...]

Posted in advertising, hispanic, interactive, marketing, media, multicultural, online, politics | No Comments »

Impremedia Makes a Strong Move Online

Wednesday, March 19th, 2008

There has been a lot of press lately regarding the launch of Impremediaâ€™s new portal, Impre.com (not up yet). Impre.com is designed to be a Hispanic portal and the hub connecting the websites of Impremediaâ€™s substantial offline Spanish language newspaper assets. I have to admit, I have been skeptical of the Impre.com project since I [...]

Posted in advertising, hispanic, interactive, marketing, media, multicultural, online | 1 Comment »

Update on HispanicAd.com 2007 Media Planning & Media Executive of the Year

Monday, March 17th, 2008

Since our first post on the HispanicAd.com 2007 Media Planning and Media Executive of the Year nomination issue, on March 12, 2008, HispanicAd.com has sent out 3 more email request for nominations. All 3 of these emails have listed the same list of nominees without a single change: Media Planning Executives Keisha Andrews – LatinWorks [...]

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Adrenalina Makes Headlines for Multicultural Advertising

Sunday, March 16th, 2008

This is from AgencySpy, an advertising blog that has nothing to do with multicultural marketing: “The campaign is amazing if you think about it. Mexicans as working class heroes? And this, is why every agency should have a multi-cultural unit within its doors. They get it. Simple as that.” Read the whole post here.

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