eMarketer has a post today predicting that online advertising will be 10% of all US ad spending by next year. The truly remarkable thing about that is how cost-efficient online advertising is relative to other media, such as TV and radio. For example, a recent table in the print version of Portada (I can’t find it in the online version) showed the relative costs of advertising in the Hispanic market. Online media costs are between half and one-tenth as much as TV, radio, and print. Similar economics apply in the general market as well.

All of this means that for online to be 10% of the total US ad spend, marketers are going be buying a lot of online media.

This entry is filed under advertising, hispanic, interactive, marketing, media, online, research. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.