Today we have a special guest blogger, Diane Salcido from Admixture:

I was having breakfast in a Cuban restaurant on Calle Ocho and overheard a conversation involving three people, all Hispanic, in the booth next to mine.

There was an older gentleman – gray hair, wire frame glasses, bow tie, probably seventy-something – and a woman maybe in her 40’s facing me. It sounded as if they were trying to recruit a younger man (his back was to me) for a mid or upper level job.

The young recruit seemed to have some reservations regarding a man already with the organization.

The older gentleman responded in Spanish, â

€œNo, no, you will not have to worry about him. He will be gone soon. He does not want to move forward or go with new ideas.” “For instance, let me read you this email he sent me this morning”, said the older gentleman as he pulled out his blackberry…

I sure wished I would have had a camera at that moment! I spend a lot of time convincing people that Hispanics are online. This abuelito with his white hair and bow-tie is definitely proof that Hispanics, of every age, are online.

Diane Salcido is the Director of Sales and Marketing at Admixture. She can be reached at diane [at] admixturenetwork [dot] com

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