Impremedia Makes a Strong Move Online
March 19th, 2008
Posted by Danny Allen
There has been a lot of press lately regarding the launch of Impremediaâ€™s new portal, Impre.com (not up yet). Impre.com is designed to be a Hispanic portal and the hub connecting the websites of Impremediaâ€™s substantial offline Spanish language newspaper assets.
I have to admit, I have been skeptical of the Impre.com project since I heard about it. So far Impremediaâ€™s online efforts have seemed like a bunch of newspaper people trying to force digital media back into a print world. Even the â€œad networkâ€ they announced in January was nothing more than adding the websites of a couple more Spanish language newspapers to their own, which even now are not much to write home about.
However, my skepticism changed this week when I read that Impremedia hired Liz Sarachek Blacker to be SVP of Online Sales
. I donâ€™t know Liz, and I donâ€™t know a ton about her background, other than what Iâ€™ve read the past couple of days. However, I am encouraged to see that Impremedia is bringing in a digital media person with experience at a big digital media company to help sell their new digital media assets.
Donâ€™t get me wrong. I like the people I know from Impremedia. I also like their overall business model. I think that professional managers cherry picking the best Hispanic media assets while focusing exclusively on Hispanic media is a terrific idea. I also have heard very good things about the to-be-released Impre.com website. But until now I have been suspicious of their lack of depth in digital media. With this announcement it seems that Impremedia is showing that theyâ€™re serious about their online efforts, and theyâ€™re going to stock their fancy new website with the digital media professionals necessary to make it a success.
I hope that Liz is as good as her background indicates and I hope that Impre.com is as good as Iâ€™ve heard.