There has been a lot of press lately regarding the launch of Impremedia’s new portal, Impre.com (not up yet). Impre.com is designed to be a Hispanic portal and the hub connecting the websites of Impremedia’s substantial offline Spanish language newspaper assets.

I have to admit, I have been skeptical of the Impre.com project since I heard about it. So far Impremedia’s online efforts have seemed like a bunch of newspaper people trying to force digital media back into a print world. Even the “ad network” they announced in January was nothing more than adding the websites of a couple more Spanish language newspapers to their own, which even now are not much to write home about.

However, my skepticism changed this week when I read that Impremedia hired Liz Sarachek Blacker to be SVP of Online Sales

. I don’t know Liz, and I don’t know a ton about her background, other than what I’ve read the past couple of days. However, I am encouraged to see that Impremedia is bringing in a digital media person with experience at a big digital media company to help sell their new digital media assets.

Don’t get me wrong. I like the people I know from Impremedia. I also like their overall business model. I think that professional managers cherry picking the best Hispanic media assets while focusing exclusively on Hispanic media is a terrific idea. I also have heard very good things about the to-be-released Impre.com website. But until now I have been suspicious of their lack of depth in digital media. With this announcement it seems that Impremedia is showing that they’re serious about their online efforts, and they’re going to stock their fancy new website with the digital media professionals necessary to make it a success.

I hope that Liz is as good as her background indicates and I hope that Impre.com is as good as I’ve heard.

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